Visibility Score
Visibility Score — plain terms
What this page is
The Visibility Score page measures how easy it is for customers to find your shop online. It combines keyword rankings, presence across platforms, and local search performance into an overall score and helpful charts so you can track progress over time.
Why it matters for your business
More visibility → more customers: higher visibility means more people will find you when they search locally.
Pinpoint what's working: see which categories or cities you rank well in, and where you’re invisible.
Prioritize SEO work: focus effort on keywords and categories that will most increase store visits.
Measure improvements: see whether changes (photos, keywords, reviews) move the needle.
Page parts — what you’ll see and what each one means
Total Visibility Score (gauge + progress bar)
A single number (0–100) that summarizes your local search visibility.
Use it as a quick health-check: higher = better.
Visibility Over Time (line chart)
Shows how the total score changed over days/weeks/months.
Helps you confirm whether recent updates (photos, promotions, replies to reviews) improved visibility.
Scores by Category (bar chart)
Shows which product/service categories your shop is visible for (e.g., “bakery”, “electronics”).
If a key category is low, optimize listings, add products, and track relevant keywords.
Scores by City (bar chart)
Shows performance across different cities or localities.
Useful if you serve multiple areas or are tracking expansion/ads for specific locations.
Keyword Details table
Lists tracked keywords, their category, latest rank, and per-keyword visibility score.
Click a keyword to investigate further or to re-run tracking.
Top Performing Keywords
Highlights keywords where you already rank well — these drive the most local traffic.
Protect and improve them (keep photos, reviews, accurate hours, good descriptions).
How to read the numbers — quick interpretation
High total score + improving trend: keep doing what you’re doing; scale promotions or repeat successful updates.
High category score, low city score: you’re relevant for the product/service, but not yet visible in some locations — add local keywords, local landing pages, or city-specific ads.
Good ranks for a few keywords only: broaden keyword coverage (add related keywords and photos).
Many keywords but low average score: prioritize the ones with high customer intent (e.g., “buy", "near me") and optimize those listings first.
Practical actions — what to do next
Fix quick wins: ensure business name, address, phone, hours, and photos are correct everywhere.
Boost low categories: add targeted keywords and category-specific photos/descriptions.
Improve city visibility: add locality terms (city/neighborhood) to keywords and descriptions; consider small localized ads.
Protect top keywords: monitor and maintain (keep responding to reviews, add fresh photos).
Track changes: re-check the visibility chart weekly after major updates.
Best practices
Track consistently — use the same keyword set and revisit weekly.
Name things consistently — standardize campaign/keyword/category names so reports are meaningful.
Mix short and long keywords — short (broad) + long-tail (specific) for balanced coverage.
Localize — include city/neighborhood terms to target local searches.
Respond to reviews — good engagement and response improves local ranking signals.
Who should use this page & how often
Owner / Marketing lead — weekly to decide priorities and budget.
Store manager — after promotions to validate impact.
SEO/Agency — daily/weekly monitoring and optimization tasks.
Quick checklist you can follow now
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