Traffic Sources

Traffic Sources — simple guide for shop owners

This explains the Traffic Sources page in plain language so any shop owner, manager or marketing person can understand what each part does, why it matters, and what to do next.

What this page shows (in short)

The Traffic Sources page tells you where visitors came from before they viewed your shop listing or website — e.g., Google searches, social posts, WhatsApp messages, QR codes, email campaigns, ads. It groups visits by campaign / source / medium so you can see which marketing activities actually bring people.

Why this matters for your business

  • Know what works: See which campaigns (flyers, WhatsApp blasts, Facebook posts, Google Ads) bring the most visitors so you can spend money and time on what actually drives people.

  • Measure offline-to-online impact: Track QR codes or UTM-tagged links on flyers and posters to know which physical promotions cause online visits.

  • Improve messaging & targeting: If a source sends many visitors but they don’t stay, change the landing message or offer for that source.

  • Avoid wasted effort: Stop or adjust campaigns that cost time or money but bring few or low-quality visits.

Page elements — what you’ll see and what they mean

Table: Traffic Sources by Campaign

  • Campaign — the name you gave the campaign (e.g., monthly-sale, ramadan-promo). Helps group related clicks.

  • Source — where the visitor came from (e.g., facebook, google, whatsapp). Use this to identify channel performance.

  • Medium — the type of campaign traffic (e.g., cpc, organic, email, message). Pairs with source to show channel quality.

  • Referer — the exact referring URL (if available). This shows the page or post that linked to you.

  • Visit Count — number of visits that match this campaign/source/medium. Higher = more traffic.

  • Last Visit — most recent time someone came via this source (helps spot live campaigns).

  • Action (More Details) — click this to see session-level details for that source (where people landed, devices used, trends, etc.).

UTM Link Builder (modal)

  • What it does: helps you create a trackable URL that includes utm_source, utm_medium, and utm_campaign parameters. When people click that URL, the visit is labelled in your traffic data.

  • Why use it: If you share links in WhatsApp, social posts, email, flyers (short link or QR), the UTM parameters let you know which exact message or placement drove each visit.

  • How to use (simple):

    1. Choose Source (e.g., whatsapp).

    2. Choose Medium (e.g., message).

    3. Enter a Campaign name (e.g., valentines-week).

    4. Copy and share the generated URL or make a QR code pointing to that URL.

How to read & act on the data — quick guide

If a campaign has high Visit Count

  • Good sign — consider increasing budget or repeating the campaign.

  • Check Last Visit — if recent, campaign is still active.

If Visit Count is high but time-on-site is low (or conversions are low)

  • Landing page mismatch: visitors don’t find what they expect. Fix the landing content to match the message.

  • Slow load or broken links: test the URL on mobile/slow networks.

If source is whatsapp or message and visits are mobile-heavy

  • Ensure your landing page is mobile-first (click-to-call, clear directions, easy coupon redemption).

If referer shows a specific post or flyer URL

  • That exact location is working — replicate or expand that placement.

Practical, prioritized actions (do these first)

  1. Tag all campaign links with UTM parameters before sharing (use the UTM Builder).

  2. Shorten or make a QR for long UTM URLs for offline use (stickers, flyers, receipts).

  3. Check top 3 sources weekly — boost the top performer, fix the worst one.

  4. Use More Details for any suspicious source (high visits but no engagement) and inspect landing pages and device breakdown.

  5. Stop/repurpose channels that consistently underperform.

Example use cases

  • Flyers / posters: put a short URL or QR that encodes utm_campaign=holiday-flyer, utm_source=print, utm_medium=qr. Later you’ll see how many people scanned and visited.

  • WhatsApp broadcast: share a UTM link ?utm_source=whatsapp&utm_medium=message&utm_campaign=spring-deal to measure replies and visits.

  • Instagram stories: use a UTM-marked link so story traffic appears separately from your regular Instagram posts.

Tips & best practices

  • Consistent naming: use a consistent format for campaigns (e.g., 2025-06_weekend-sale) to make reports easy to read.

  • Short campaigns names: keep campaign names short and meaningful — it’s easier to compare.

  • One source per link: don’t mix multiple sources in a single campaign link — that confuses attribution.

  • Use descriptive medium: use cpc, organic, email, message — these are standard and help compare across platforms.

  • Shorten long UTM links for printing or social (bit.ly or your domain shortener) — but keep UTM parameters in the shortened URL.

Who should use this page & how often

  • Marketing / Owner — weekly to decide budgets and messaging.

  • Shop Manager — after each promotion (flyers, WhatsApp blast) to check immediate impact.

  • Sales staff — after in-store promotions with QR codes to confirm uptake.

Privacy & limitations

  • Referer may sometimes be blank (some browsers or apps hide it).

  • UTM tagging only works if the exact link is clicked — people who type your store name into search won’t be attributed to a campaign.

  • Data is as accurate as tracking setup and the presence of UTM tags — use them consistently.

Quick checklist you can follow now

PreviousCustomer ReachNextVisibility Score

Last updated