Keyword Analytics
Keyword Analytics & Tracking — simple guide for shop owners
This explains the Keyword Analytics / Tracking page in plain, friendly language — what each part does, why it’s important for your shop, and exactly what actions to take to get better local search visibility.
What this feature does (one sentence)
Shows which search terms (keywords) people use to find businesses like yours, where your shop ranks for those keywords, how trends change over time, and which cities or categories give you the most visibility.
Why it matters
Find customers: people use search terms (keywords) — this tells you which ones bring potential buyers.
Measure progress: see whether SEO, photos, product listings or reviews are increasing your rank.
Spot opportunities: discover cities or categories where you’re strong or weak and focus efforts there.
Beat competitors: identify competitor keywords to copy or outperform.
What you’ll see (simple breakdown)
Header & quick links
Jump to keyword Trace, go back to Dashboard, or download/share reports.
Charts (visual summaries)
Keywords by Category — which product/service categories your tracked keywords fall into (bar chart).
Keywords by City — distribution of keywords across cities (pie chart).
Most Ranked Cities by Percentage — cities where you rank best (pie chart using rank-weighted percentages).
Table (detailed view)
Each row is a tracked keyword with: Keyword text, Category, Rank, IP (who searched), City, Country, and Timestamp.
Clickable keyword/category links let you quickly run searches or jump to related pages.
Tooling
Chart tooltips list keywords/ ranks per category — great for quick inspection.
Export or report options may be available elsewhere (Trace page includes PDF/reporting).
Key metric definitions (in plain words)
Keyword — the phrase people type, e.g., “men’s shoe store”.
Category — category you or the system assigned (e.g., Shoes, Bakery).
Rank — position in the local search results (1 is top). If
N/A, the shop wasn’t found in that checked result set.Rank-weighted city percentage — shows cities where your keywords score highly (gives higher weight to better ranks).
What the charts tell you (and how to act)
Keywords by Category (bar)
Tells: which product/service areas you are tracking the most.
Action: If an important category is small, add more keywords or content for it (product pages, descriptions).
Keywords by City (pie)
Tells: where your search interest is coming from geographically.
Action: For cities where you have few keywords, add location-specific pages (e.g., “{product} in {city}”).
Most Ranked Cities by Percentage
Tells: where you actually rank well after factoring in position.
Action: Double-down on cities with high percentages; try to improve cities with potential but low scores.
Typical user workflows (how owners use this)
Run reports weekly to watch trends.
Filter the table for
Rank > 10and pick 3 keywords to improve next week.Use category chart to prioritize which product pages to optimize.
Share exported charts with your marketing person or staff.
Quick step plan (30–60 minutes)
Open Keyword Analytics and scan the charts for obvious gaps.
Filter table to show low-ranking keywords (
>10). Pick 3 to fix.For each chosen keyword: add it to product titles, photo captions, and short description where relevant.
Run Trace (from Trace page) for that keyword and city to measure impact next week.
Export a PDF snapshot and keep it as your “before” for monitoring progress.
Tips to improve your keyword performance
Use the exact keyword phrase in product names, short descriptions, and photo captions (but keep it natural).
Add a small location phrase if it’s a local search (e.g., “bakery Pune”).
Encourage customers to leave reviews that mention what they bought or service they used.
Make sure address, opening hours, and phone number are complete and consistent across your profile and website.
Troubleshooting (common problems & fixes)
Charts show few keywords — you haven’t tracked many keywords yet. Add more varied terms (products, services + cities).
Ranks don’t change quickly — SEO and local ranking take time (days–weeks). Keep consistent improvements.
IP / timestamp missing or strange — sometimes search record metadata is incomplete; focus on keyword & rank instead.
Category looks wrong — edit the keyword or reclassify it so charts become meaningful.
Who should check this & how often
Shop owner / manager: weekly for high-level checks.
SEO/Marketer: daily while running campaigns.
Franchise/Regional manager: weekly or monthly for multi-location comparison.
Short checklist for beginners
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