Customer Reach
Customer Engagement — simple guide for shop owners
This document explains the Customer Engagement / Customer Reach page in plain terms so any shop owner, manager or staffer can understand what each feature does, why it matters, and what you should do with the information.
At a glance
The Customer Engagement page shows how people interact with your shop online — who visited, how long they stayed, where they came from, and what pages they looked at. This helps you understand which pages or listings work, where people lose interest, and which promotional channels bring real visitors.
Why this is important for your business
See real interest — Time-on-page and visit counts tell you whether visitors are actually looking at your products/services or just bouncing away.
Fix problem pages — If a product page has very short sessions, that page may need better photos, clearer pricing, or a stronger call-to-action.
Measure outreach — Referer and device type show where traffic comes from (social, Google, QR codes) and whether customers use phone or desktop.
Protect customers & comply — IPs are hashed/anonymized so you can measure without exposing personal data.
Make data-driven improvements — Use the data to prioritize small changes that can improve conversions and footfall.
What you’ll see on the page (simple descriptions)
Header & buttons
Shop logo, name and address — quick context.
Buttons to view the public listing or return to your dashboard.
Info / help text
Short explanation of what the page shows and a support link if you need help.
Engagement table — each row is a user session
Columns you will commonly see:
Session ID — internal identifier for the visit (useful for support or drilling into a single session).
Total Time Spent — how long that visitor spent on your pages (displayed in human-friendly format like
2m 35s).Visit Count — how many times that session’s visitor returned in the tracked period.
User IP (Hashed) — anonymized IP (hashed) so you can group repeated visitors without storing raw IPs.
User Agent — brief browser/device info (e.g., “Chrome on Android”).
Last Visit — timestamp of the most recent activity in that session.
Actions — a View Detail button to open a modal with the full session details.
Session Detail modal (what you see after clicking View Detail)
Place ID and Session ID — identifiers for support or internal use.
Time Spent (seconds) — precise time if you need exact numbers.
URL Path & Full URL — the exact page(s) viewed (useful to find problem pages).
Timestamp — when the visit happened.
HTTP Method — whether the page was requested via GET/POST (usually GET).
Device Type — mobile / desktop / tablet — helps tune mobile experience.
Referer — where the visitor came from (search, social, QR link, another site).
Visit Count — how many visits in this session.
How to read the numbers — quick interpretations
Very short time spent (e.g., < 10s) Likely the page didn’t load fast enough, content is unclear, or visitors didn’t find what they expected. Action: check page content, page speed, headline, hero photo.
Medium time spent (30s–2m) Generally okay for a listing or product page. If conversions are low, try stronger CTAs or clearer pricing.
Long time spent (2m+) Visitors are engaged — these pages are performing well. Consider promoting them more or using them as examples in ads.
High visit count but low time Many people come back briefly (maybe to copy details). Consider adding “save to favorites” or clearer contact buttons.
Many mobile device visits Prioritize mobile layout and fast images.
Referer shows QR or email link Your offline promotions or campaigns are working — track QR scans and replicate the placements.
Practical actions you can take (priority list)
Fix the worst pages first
Sort sessions by time spent or open modal details to see the page paths.
Improve photos, headings, or price visibility on pages with very low time spent.
Improve mobile experience
If most visits come from phones, check the listing and product pages on a phone. Make buttons big and contact text clickable.
Use referer data to double down
If social brings visitors with short time, experiment with better landing content for social traffic.
Track campaigns
Use special URLs or QR codes for offline campaigns. Referer/Full URL will show if customers used them.
Follow up on repeated visitors
High visit counts from a single (hashed) IP suggest potential customers — consider running a remarketing ad or sending a promotional message (if you have their consent).
Privacy & security notes
IPs are hashed/anonymized before display — you can detect repeat visits but not identify individuals.
Do not store or publish raw user-agent or IP details outside the platform. Use these only for analytics and troubleshooting.
Who should look at this and how often
Owner / Manager — weekly for trends; daily if running promotions.
Marketing — after each campaign to measure performance.
Operations / Web Admin — when a page has lots of short sessions or a drop in engagement.
Example scenario (real-world)
Problem: You ran a flyer campaign with a QR for a new product but sales are low. What to check: Look at referer for QR clicks, find sessions from the QR, open detail modal to see which page they land on and how long they stay. Action: If time spent is low, change the landing page to show the product price and clear buy instructions; reprint the flyer with a short promo code.
Limitations & caveats
Data may be sampled or delayed depending on tracking configuration.
Sessions only reflect what we can track — visits behind strict privacy settings or certain ad blockers may not appear.
Hashing prevents identifying an actual person — it’s by design for privacy.
Quick checklist (what to do this week)
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