Search Trends
Search Trends — simple guide for shop owners
Below is a plain-language explanation of the Search Trends page (what it shows, why it matters, and what to do). I based this on your Blade view so it matches the UI your users see.
One-line summary
Shows how search interest for keywords related to your shop changes over time (charts), which search phrases people use, where they search from (city/country), and which searches rank best for your shop.
Why this helps your business
Spot rising demand — see which product/service searches are growing so you can stock more or promote them.
Measure seasonality — detect weekly/monthly patterns and prepare inventory or staffing.
Local focus — know which cities or neighborhoods search for you most.
Prioritize SEO work — target the keywords and locations that are trending to get more foot traffic.
What you’ll see on the page (friendly breakdown)
Top header & action buttons
Quick links to view the place on maps or return to the dashboard.
Search Trends Chart (line chart)
A multi-line graph showing rank or interest over time for selected keywords.
X-axis = Date. Y-axis = Rank (note: the chart reverses the Y axis so lower rank numbers (1,2,3) appear higher on the chart — good positions show near the top).
Hovering a point shows details (keyword, rank, category, city, country).
Search Trends table
A row-per-keyword view with Search Term, Category, Rank, City, Country, Created At and Updated At.
Click a keyword or category to run a quick search or open related pages.
Most Ranked Searches (tag-cloud style)
Keywords grouped by rank tiers (Rank 1, Rank 2–3, Rank 4, Rank 5–10, etc.).
Visual sizes (H2, H3...) indicate stronger ranks — easy to spot your star searches.
Sorted Keywords by Rank
Simple table sorted by rank so you can quickly see top-ranking keywords.
Key metric meanings (plain)
Rank — your position in local search results for that search term (1 = top).
Created At / Updated At — when that keyword record was added or last refreshed.
Category — the product or service group the keyword belongs to (helps prioritize).
Trend line — how your rank/visibility moved over time; upward movement = improvement (toward rank 1).
How shop owners typically use it (practical workflows)
Quick check (2–5 minutes)
Open Search Trends Chart. Look for any keyword lines trending up or down.
Hover to view the latest rank details.
Open the Most Ranked Searches tab to see your best-performing terms.
Action session (30–60 minutes)
Filter the table or pick 3 keywords that dropped in rank or have increasing search volume.
Update product titles, descriptions, photo captions, and business hours to include those keywords (and city names as needed).
Re-run or refresh trends after 7–14 days and compare.
Local push
If a city shows strong interest but low rank, add location-specific content (e.g., “bakery in [City]”), Google My Business posts, or local ads.
Concrete improvements to try (step-by-step)
For every keyword you want to improve:
Put it in the product title (exact phrase if natural).
Add it to 1–2 product descriptions or service descriptions.
Add a photo with the keyword in the caption (e.g., “Birthday cake — [keyword]”).
Ask customers to leave short reviews that mention the product or service name.
Wait 7–14 days and check trends again.
Tips & tricks
Reverse Y-axis: Remember rank 1 is better — charts invert the Y axis so high on the chart = good.
Use the Most Ranked Searches card to identify “low-effort wins” — those are the keywords you already rank for and can push to #1 with small changes.
Track city-specific phrases if you serve multiple neighbourhoods/branches.
Keep your hours, phone, and address current — consistent info helps local ranking.
Troubleshooting (common issues + quick fixes)
Few keywords visible — start by tracing more keywords on the Trace Keywords page; the trends page needs data to show charts.
Ranks don’t improve quickly — local SEO changes can take days/weeks; be patient and make steady changes.
Chart shows weird spikes — could be a temporary data anomaly or a one-time marketing push; look at table timestamps to confirm.
Keyword categorization looks off — reclassify or edit the keyword so it appears in the correct category chart.
Who should check this and how often
Shop owner / manager: weekly to monitor momentum.
Marketing/SEO person: daily while running a campaign.
Multi-branch/region managers: weekly to compare cities and allocate budget.
Quick checklist (one-minute)
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