Backlinks
Purpose: discover which external websites link to your shop’s website, inspect anchor text and link attributes, track backlink history, and use that data to improve your SEO or remove harmful links.
What this feature shows
Backlink history / checks — a list of performed backlink checks (timestamped) with a short summary and number of matches found.
Matched backlinks — for each check you can view the matched results: source page, linked URL on your site, anchor text,
relattribute (e.g.,nofollow), and the time the link was checked.Seed domains scanned — the domains you provided as starting points for the check (you can supply suspected link sources).
Sitemap scanning (optional) — if a site audit generated a sitemap, the checker can sample sitemap pages to find internal/external linking references.
Stats & summary — counts like seeds checked, whether sitemap was scanned, and total backlinks found.
Errors & notes — any fetch or parsing errors are shown to explain missing results.
Export — download a PDF report of a backlink check for sharing or record-keeping.
Who should use this
Local business owners who want to verify who links to their website.
Marketing teams checking the impact of partnerships, press, or directory listings.
SEO consultants auditing link profiles or investigating suspicious links.
How it works (high level)
Provide seed domains — enter a list of external domains you want the checker to scan (e.g., local blogs, directories, partners). There’s a configurable seed limit (default example: 40).
Run a check — the system crawls the provided seeds (and sitemap pages if available) to find pages that link to your site.
Results are stored — each run is saved as a check with counts, a short summary, and full matched backlink records.
Inspect or export — view matched backlinks in a table; export the full check as a PDF for offline review or reporting.
Note: This is a sampling-based checker — it scans the seeds you provide (and optionally sitemap pages). It is not a full web-scale crawler like commercial backlink databases, but it is highly useful for verifying expected links and finding unintended or spammy links.
How to use — step-by-step
Run a new backlink check from the Backlinks panel.
Add seed domains you suspect link to you. Successful examples: partner sites, local directories, blogs that previously wrote about you. Use top-level domains or subdomains as appropriate (e.g.,
example.com,blog.example.org).(Optional) Ensure your latest sitemap is available or run an SEO audit first so the backlink checker can sample site pages for internal linking.
Start the check and wait for it to complete. You’ll see a summary row appear in the Backlink History list.
Open the check to review
Matched Backlinks— examine source page, linked URL, anchor text,relattributes (e.g.,nofollow), and the timestamp the link was seen.Download the PDF report if you need to share findings with staff, partners, or an SEO consultant.
How to interpret results (actionable guidance)
Source Page / Linked URL — verify the link actually points to your site and to the intended page (home vs product page).
Anchor Text — descriptive, brand, or keyword-rich anchors are valuable; generic anchors like “click here” are less SEO-helpful.
Rel attribute —
nofollowlinks don’t pass PageRank the same way; they can still drive traffic. Multiplenofollowlinks are not necessarily bad.Found Count — number of matches found in a run; low counts could mean seeds didn’t include the right domains or links were removed.
No matches — either the domains checked do not link to your site, the checker couldn’t fetch the pages (error), or the link is dynamically injected (JavaScript) and not visible to the crawler.
Repeated matches over time — stable links from authoritative sites are good; new/low-quality links warrant review.
Recommended actions (prioritised)
Confirm legitimate links — mark which links are from trusted sources (local press, partners, directories).
Fix incorrect links — if a link points to the wrong page on your site, contact the source to request a fix (redirect or correct anchor).
Request improved anchors — ask partners to use your business name or primary keyword in anchor text where appropriate.
Remove or disavow spammy links — if you find low-quality or spammy backlinks, try asking the webmaster to remove them; if removal fails, consider disavow steps cautiously (use only after professional advice).
Track high-value links — add stable, high-authority links to your monthly SEO report and attribute referral traffic where possible.
Practical outreach templates
Use these short templates when contacting webmasters. Customize before sending.
Ask to correct a link (friendly)
Hi [Name], Thanks for the mention of our shop on your site — we really appreciate it. I noticed the link goes to an older page on our site:
[bad url]. Could you please update it to this correct page:[good url]? Much appreciated! — [Your name / Shop]
Request anchor text update
Hi [Name], Thanks for linking to us. Would you be open to updating the anchor text to “{{Your Shop Name}}” (or “service in {City}”)? That helps local customers find us. Thanks! — [Your name]
Removal request (spammy link)
Hi [Name], I’m the owner of [Your Shop]. There is a link to our site on
[URL]that appears to be from outdated content / low-quality listing. Could you please remove it? Thanks for your help. — [Your name]
Exporting & reporting
PDF export — use the Download PDF option on a check to create a shareable report for managers or your SEO consultant.
Manual logging — if you need a CSV, copy the matched backlinks table into a spreadsheet: source URL | linked URL | anchor | rel | checked_at.
Recommended cadence
After partnerships/press — run a check whenever you are mentioned in local news or partner campaigns.
Monthly — for active SEO campaigns.
Quarterly — for routine monitoring and to detect any sudden influx of spammy links.
Privacy & safety notes
The checker visits public pages on the web. No private customer data is required or accessed.
Avoid taking drastic actions (like mass disavows) without professional SEO advice; disavowing good links can harm rankings.
Troubleshooting & FAQs
Q: I ran a check but found zero backlinks — why? A: Possible causes: seeds didn’t include pages that link to you, the links were removed, the source page blocks crawlers, or links are added via JavaScript and were not visible to the checker. Re-run with more seeds or check the seed sites manually.
Q: The checker shows an error for some seeds — what now? A: The Results → Errors list indicates fetch or parsing issues. Errors can occur due to blocking (robots.txt), timeouts, or site restrictions. Try re-running later or use other seeds.
Q: Should I disavow links I don’t like? A: Only after attempting removal and after consulting an SEO professional for high-impact decisions. Disavowing can be risky if done incorrectly.
Quick checklist
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