Competitor Comparison (Multi)
Purpose: Quickly compare your shop against up to 5 competitors at once so you can spot gaps in ratings, reviews, distance, keyword ranks and visibility — then prioritize improvements.
✨ What this feature gives you
Side-by-side comparison of your shop vs selected competitors (name, address, rating, reviews, distance).
Charts that visualize Ratings, Reviews, Distance, and Keyword Rank comparisons.
A combined keyword table that shows where each business ranks for the same search terms.
A compact summary table with quick links to each competitor’s profile.
🧭 When to use it
You’re preparing a local marketing campaign and want to know where you stand.
You want to prioritize local SEO and review collection efforts.
You need a quick competitive snapshot to present to partners or staff.
🚀 How to use (step-by-step)
Open the Competitor Picker for your shop.
Select up to 10 competitors that matter (same category, same neighborhood). Use the checkboxes.
A Selected Competitors list will appear showing your current picks. You can remove any selection immediately.
Click Compare Selected (or the compare action) to generate the multi-view analysis.
Review the charts and keyword table to identify strengths and weaknesses.
Tip: choose competitors that are true local alternatives — same product/service and similar target customers.
🧾 What you’ll see in the results view
1. Header / Summary
Your shop shown first, then the competitors you selected.
Short business details (name, truncated address).
2. Ratings Comparison
Bar chart showing average rating for each business.
Table underneath lists each business + its rating.
What it tells you: who has stronger social proof. A small increase in rating (3.9 → 4.4) often drives more clicks and visits.
3. Reviews Comparison
Bar chart of total review counts.
Table of review totals.
What it tells you: volume of reviews (trust & longevity). If competitors have more reviews, run a review collection push.
4. Distance Comparison
Bar chart of distance (km) from city center / reference point.
Table listing numeric distances.
What it tells you: how physically close each competitor is to the same center — important for foot traffic and local SERP prominence.
5. Keyword Rank Comparison
Multi-series chart where each business has a dataset for shared keywords.
Table with keywords as rows and ranks for each business in columns (lower = better).
What it tells you: for which terms you are stronger or weaker. This is the most actionable section for local SEO.
✅ How to interpret the data (actionable examples)
Low rating, low review count → prioritize customer experience fixes and launch a review collection campaign (QR codes, receipts, post-visit SMS).
High review count but low rating → encourage follow-up with satisfied customers; respond publicly to negative reviews to show responsiveness.
Competitor ranks higher for important keywords → review those competitors’ pages for title tags, content, photos, categories, and replicate/improve best practices.
Competitor closer to city center → if distance is a factor, prioritize campaigns that drive nearby foot traffic (promoted posts targeted to nearby neighborhoods).
You rank poorly across many keywords → run a local SEO audit (on-page, schema, citations, photos) and track improvements over time.
🛠 Practical recommendations after comparison
Photo quality & quantity: top competitors often have more and better photos. Add high-quality interior/exterior/product photos.
On-page content: ensure your primary keywords appear in Title, H1, and meta description where appropriate.
Local citations: validate and update NAP (Name, Address, Phone) across major directories.
Review follow-up process: build a simple workflow — ask every satisfied customer for a review and make it easy (QR + short URL).
Targeted campaigns: use UTM links to test which offline/online campaigns drive more visits to your shop listing.
⚙️ Best practices for selecting competitors
Choose direct local competitors (same product/service).
Pick at least one competitor with a higher rating and one with more reviews.
Include a competitor that ranks better for a keyword you care about — this gives clear on-page and off-page improvement targets.
📣 Exporting & sharing
Export a screenshot or copy the tables into a report for stakeholders. (If your app provides CSV or PDF export, use that to keep records of progress over time.)
Save screenshots monthly to measure progress.
🔒 Privacy & data notes
Competitor ratings and reviews are aggregated from public sources; no private customer data is exposed in the comparison.
Distance calculations are approximate and based on shop coordinates or city center reference point.
❓ Frequently Asked Questions
Q — How many competitors can I compare? A — Use up to 10 competitors per multi-comparison for a clear, readable side-by-side view.
Q — Where do the ratings and reviews come from? A — They’re pulled from public profile data for each shop (platform-cached values).
Q — Can I save comparisons? A — If your platform supports exports or saved reports, save the snapshot after comparison. Otherwise take a screenshot or copy the key tables.
Q — How often should I re-compare? A — Monthly is a practical cadence. Compare again after you run changes (photos, reviews, on-page SEO).
🧾 Example checklist (post comparison)
Wrap-up
The Competitor Comparison (Multi) feature turns noisy local-market signals into a compact, actionable snapshot. Use it to find quick wins (reviews, photos, titles) and to build a longer-term SEO & customer engagement plan.
Last updated