Local SEO Rankings
Local SEO Rankings — Feature Guide for Shop Owners
Purpose: See where your shop ranks for tracked keywords across different cities and map locations. Use the snapshot to prioritise local SEO fixes that will improve discoverability and drive foot traffic.
What you’ll get
Ranking Summary — counts and aggregates: total keywords checked, number of keywords that currently have a rank, number of #1 ranks, and average rank for tracked keywords.
Locations Map — interactive map showing the cities/locations where keywords were checked and how your shop performs there.
Ranking Details Table — list of keywords with rank, city, country and last-checked timestamp.
Quick actions & tips — short local-SEO best-practices and suggested next steps (profile management, geocode refresh, city-targeted searches).
Who should use this
Local store owners who want to track visibility across neighbourhoods or cities.
Marketing managers running local campaigns targeting specific towns or suburbs.
SEO freelancers and agencies working to improve map-pack and local results for a brick-and-mortar business.
How to use (step-by-step)
Open the Local SEO Rankings panel for your shop.
Review the top summary:
Total keywords — how many phrases you're tracking.
Rank #1 count — how many of those are ranking #1 locally.
Keywords with rank — number of tracked keywords that returned a numeric rank.
Average rank — average of the numeric ranks (lower = better).
Inspect the map to see where checks were performed (cities/locations). Click a marker to jump to search-by-city results where available.
Scan the Ranking Details table to see each keyword, its latest rank, the city tested, and when it was last checked. Sort or filter (if supported) to focus on keywords in a specific city or those ranked between 2–10 (quick wins).
Take quick actions suggested in the help panel: manage your business profile, refresh geocode (if location appears off), or create local content for underperforming areas.
What the map shows and why it matters
Markers = Cities/Locations where local ranking checks were performed.
Popup links allow drilling into searches for that city (if you want to test a specific keyword in a single location).
Why it matters: Local search results are location-sensitive. A keyword that ranks #1 in one suburb may not do so 10 km away — the map helps you spot geographic weaknesses.
How to interpret the ranking metrics (actionable guidance)
High number of keywords tracked but few with numeric ranks → your tracked terms may be too niche or not present in the local index; review keywords and consider more common/local variants.
Average rank between 2–10 → great low-hanging fruit: small on-page improvements, improved citations and reviews often move these up to #1.
Many keywords ranked ≥ 20 or “N/A” → consider a deeper SEO audit: check on-page signals (titles, headings, content), local schema, and citation consistency.
City-specific poor performance → create localized pages or content, add service-area language, and build location-specific citations.
Recommended actions (practical, prioritized)
Fix your Google Business Profile: name, address, phone, categories, hours, and photos.
Ensure NAP consistency across top directories (same spelling/format).
Optimize on-page signals for priority keywords: title tag, H1, short local content mentioning city/neighbourhood.
Collect reviews from customers in underperforming locations; reply to reviews to improve engagement and freshness.
Add LocalBusiness schema and openingHours to your main pages.
Refresh geocoding if the map shows an incorrect location — accurate coordinates are critical for map pack placement.
Re-run rank checks after changes (weekly to monthly depending on activity).
Practical tips & examples
If a keyword ranks
#5for City A and#1for City B: copy B’s page structure and local phrases into a City A–targeted landing page or add a City A section on your site.If you have many
N/Aresults for a city: ensure that the keyword is relevant in that city (people search slightly different terms in different places). Replace or add synonyms and test again.Use the map to pick neighborhoods for local promotions, posters, or flyers — focus on areas where your ranking is close to the top and a small promotional push could convert to visits.
Exporting & reporting
Save screenshots or export the ranking table (if your platform offers CSV/PDF export) for monthly comparison reports.
Keep a simple tracking spreadsheet: keyword | city | initial rank | new rank | date | change — this makes progress visible to staff and stakeholders.
Recommended cadence
Monitoring: weekly for critical keywords, monthly for full checks.
Review & action: after every promotional push, website change, or review campaign.
Audit: deeper local SEO audit quarterly or after significant drops in average rank.
Privacy & data notes
Rankings and location checks use public search signals and geocoded coordinates; no private customer data is required.
Ranking checks are snapshots — local rankings can fluctuate quickly due to personalization and search context.
Troubleshooting & FAQs
Q: My map marker is in the wrong place — what do I do? A: Refresh your business geocode (update coordinates). Accurate coordinates are essential for consistent map-pack rankings.
Q: Why do some keywords show N/A?
A: Either the keyword wasn't found locally during the check, the search context differs, or it’s too obscure for the tested city. Try broader or alternate local phrases.
Q: How many cities can I track? A: The system allows checks across multiple cities/locations. Focus first on your core city and neighboring suburbs where customers realistically come from.
Action checklist
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